The designers at Kohl’s Department Stores spend a lot of their time on color matching – making the prints on an inkjet printer match the color on a fabric standard. In addition, Kohl’s spend in excess of$1 million per year on purchasing these fabric standards.
Spectraflow was brought in to specify and implement an improved inkjet printing workflow that enabled 20 printers to closely match 5000 color fabric standards. Key Results were:
Kohl’s Department Stores spends a lot of time and money on color matching. Each season designers match a seasonal palette of 50 to 100 colors on an Epson printer using a labor-intensive process that involves rounds of printing, visual color evaluation, changes and reprinting. With 16 different brands such as Jennifer Lopez and Croft & Barrow and 4-5 seasons per year, this adds up to many designer hours spent on color matching annually.
In addition, Kohl’s has a color library of approximately 5000 colors sourced from multiple service providers. In order to present accurate color during the product development process, Kohl’s purchases fabric standards from these providers at an annual expense of over $1,000,000.
The California College of Arts, with campuses in both Oakland and San Francisco, is one the nation’s leading fine arts instructional institutions.
Students in the Photography, Design, and Print Making departments make extensive use of Epson large format printers, where they are an integral part of the curriculum.
CCA owns a total of eleven Epson large format inkjet printers, ranging in size from the 17-inch SP4900 to the 44-inch SP9900. Under Spectraflow’s “Productivity for Educators” initiative, we were able to provide CCA with EFI’s Fiery XF software at no charge, allowing them to drive all of their inkjet printers, and even a Xerox Phaser. Under this initiative, EFI provides educators a free 180-day license for their RIP software (a $10,000 value) which can be easily renewed on a semi-annual basis.
In an academic environment like CCA, students experiment with a wide variety of media, and naturally expect each paper to produce similar results. Spectraflow configured the EFI RIP to deliver good color automatically, without the need to worry about choosing the proper ICC profile or driver settings for each print. This has resulted in the students feeling more comfortable experimenting with a wider variety of papers and has improved overall satisfaction with the printer labs.